HYDE / By Rooted

Product Design

Based in Cape Town, Rooted was founded in 2016 as a start-up company consisting

of Myself and my business partner Misha van Schalkwyk. By questioning the practicality and

aesthetics of everyday products, Rooted aims to re-design and approach the idea

of everyday products through a User Centered Design research approach. From this, HYDE

was developed to organise, store and carry one’s daily essential items and reduce the amount

of clutter that is carried by the “on-the-go” individual.







You can order one of your own HYDE’s by emailing us at rooteddesignstudio@gmail.com or

follow us on Social Media Platforms such as Facebook and Instagram. Don’t be a stranger!